Sage Monyette
SOCIAL MEDIA
Boomerang Cartoons
Social Media Producer
During my time at Warner Bros. Discovery, I was eventually tasked with editing all social content for Boomerang Cartoons. As a lifelong fan of cartoons and film and animation history, I eagerly took on the responsibility while maintaining my other digital content coordination duties with Boomerang and Turner Classic Movies.
With Boomerang, I was iterating on a tone and brand style crafted over the span of 30+ years with a massive content library mostly at my disposal. The brand's sentimental, sweet and silly voice was a joy to engage with - and a fun challenge to occasionally pair with a more chaotic Gen Z tone. Needless to say it was a real delight working with this brand.
Court TV
Social Media Producer
Tonally speaking, Court TV's social presence was nearly the polar opposite to Boomerang's, and was therefore a real mental challenge.
With Court TV, "shock and awe" and huge cultural true crime moments were the priority. During my time with Court TV we achieved explosive social growth (over 2.1 million net followers across all major social platforms) as we documented such massive moments as Bryan Kohberger's plea deal, Diddy's trial, Karen Read's second murder trial, and multiple Lori Vallow Daybell trials just to name a few.